Green Mountain Gringo
Most foods these days are made with ingredients you can't spell, much less pronounce, but not Green Mountain Gringo salsa whose products are simple, clean and organic. This insight led to a cheeky, yet highly effective campaign with a built-in call to action, prompting people to check out the backside of the jar. Naturally leading them to try it, this culminated in record sales. The new brand reposition included brand strategy, website, campaign, social voice, and tagline “Check out our backside.”