Born in Puerto Rico and growing up the son of a U.S. Army Colonel, I was fortunate to travel the world extensively. Doing so helped me develop an understanding of diverse peoples and cultures which in turn instilled in me a passion for understanding what makes us individually unique, yet all the same.
As a proven marketing leader with an emphasis in copywriting from Virginia Commonwealth University and a certificate in art direction from Miami Ad School/The Portfolio Center, my fascination with communications evolved into a love of brand storytelling across all media founded upon sound strategic insights that help brands stand alone through a distinct and captivating market position. This has further led me to focus on directing video content for broadcast and social, as I see video as the bridge that marries entertainment and the limitless storytelling potential of social and digital content. I pride myself on being a people person whose bilingual abilities–English and Spanish–come into play the more our country’s cultural landscape evolves.
On a personal note, there is never a dull moment for my wife of 24 years and I, with our eight incredible children. "The joy of children makes their parents’ hearts leap and opens up the future." –Pope Francis. My hobbies include outdoor actives with my family, Scouting, coaching a girls club soccer team and Ironman/triathlon competitions.
Expertise: Marketing, Advertising, Brand Strategy, Brand Workshop, Creative Direction, Team Leadership, Sales, Pitching New Business, Digital & Social Media, Copywriting, Art Direction, Graphic Design, Video Director, Experiences & Environments, Naming, Brand Identity, Packaging, New Product Development, Youth Marketing, Relationship Marketing, Public Relations/Affairs, Social Networking, Ethnic Marketing
Experience:
Executive Director of Marketing, Augustine Institute, Denver, Colorado
Chief Creative Officer, Creative Energy, Johnson City, Tennessee
Creative Group Head, PYRO/The Richards Group, Dallas, Texas
Executive Creative Director & Managing Partner, Leo Burnett/iNSPIRE!, Dallas, Texas
Creative, DDB, Dallas, Texas
