Moms are looking for brands that not only meet their nutritional needs, but exceed expectations. For Philly Swirl this means overdelivering with a product which by design is meant be interacted with in a fun and experimental way. Thus was born the insight to reposition the brand as a way to explore the world as a “Swirld of Fun.” A new brand website was launched which further promoted experimentation through the Swirl Your World Game app prompting kids to create their own swirld combinations, and then share them on social media.
