As part of the complete redesign, we created a new brand website which included a fun and engaging questionnaire, the “Road Rage Meter”, to help assess what type of driver they are.
A-Max
Wasting money is something we all do. Our job was to simply show people the ridiculous ways they waste it. Immediately following the smile one gets, they’re hit by the realization that they should be more prudent with their money, especially when is comes to insuring what’s most important. This included brand strategy, identity, bricks and mortar redesign, website, brand campaign, social and tagline “Waste money, but not on insurance.”